Teenagers no longer go to their parents for advice. Instead they go to the Internet. On Father’s Day we wanted to change that. So we partnered with Google and encouraged guys everywhere to 'Go Ask Dad.'
Awards:
Bronze Cannes Lion, Promo & Activation, 2016
Silver Clio, Branded Content, 2016
Press:
Advertising Age: "Gillette Tells Teens To Go Ask Dad"
Fast Company: "Gillette Out To Convince You Dad Is Better Than YouTube"
Vanity Fair: "Go Ask Dad On Father's Day, Not The Internet"
Creativity: "Gillette Hijacks Web Search to Get Sons to Ask Their Dads Advice"
YAHOO: "Gillette Mobilizes Men To Go Ask Dad"
Campaign: "Dads share wisdom with reluctant teens in Gillette Father's Day Spot"
POPSUGAR: "This Father's Day Ad Proves Just How Irreplaceable Dad Really Is"
Edge Magazine: "Gillette Encourages Men To Listen To Their Dad"
In 2018 the Golden State Warriors debuted “The Town” jersey to honor and celebrate their 46 years in Oakland. We not only wanted to shine a light on the jersey, but the people that helped make Oakland what it is today.
Awards:
Northern California Emmy Award - Promotion - Campaign, 2019
Press:
NBA.com: “Golden State Warriors win three Northern California EMMY Awards”
The Score: ”Steve Kerr honored Warriors longtime employee”
Eltas Zone: “Golden State Warriors Win Three Northern California EMMY Awards”
Studies show girls with strong relationships with their fathers are better prepared for adulthood. So we celebrated the fathers that roll up their sleeves and play Barbie.
PRESS:
Communication Arts
Awards:
2017 SF Addy Award, Gold: Film/Video/Sound Branded Content
2017 SF Addy Award, Gold: Branded Content Campaign
2017 SF Addy Award, Silver: Internet Commercial
2017 SF Addy Award, Silver: Branded Content for TV
2017 SF Addy Award, Integrated Advertising Campaign
To inspire participation on YouTube Shorts, we partnered with Taylor Swift to run a multi-platform interactive campaign called #TSAntiHeroChallenge
We invited fans around the world to share their anti-heroic traits, which was the core part of the title song ‘Anti Hero’
Press:
Variety: Taylor Swift Joins YouTube Shorts and Launches #TSAntiHeroChallenge
Yahoo!: One of Taylor Swift’s Cats Just Joined Her ‘Anti-Hero’ Challenge: Watch
To launch Ed Sheeran's new album “=” and promote YouTube Shorts we worked with Ed to create 14 unique short videos featuring sneak peaks of his upcoming album. Giving fans a first ever listen and preview to every song on his new album.
Press:
Variety - “Ed Sheeran Previews Each Song on His New Album With 14 YouTube Shorts”
Billboard - “Ed Sheeran Previews '=' Album With 14 Eclectic YouTube Video Shorts”
Awards:
Silver Clio Music, Creative Effectiveness, 2022
Silver Clio Music, Public Relations, 2022
When the US failed to qualify for the World Cup, American fans were left without a team to root for in the world’s biggest sporting event. As official sponsor of the Mexican National Team, Wells Fargo saw a unique opportunity to rally support, and promote goodwill between neighbors at a time when needed most.
Awards:
Silver Sports Clio, Integrated Campaign, 2019
Silver Sports Clio, Direct – Social Media, 2019
Bronze Sports Clio, Social Media – Multi Media Platform, 2019
Shortlist Cannes Lion, PR, 2019
Press:
Sports Illustrated: “Landon Donovan Explains His Thinking Behind Mexico World Cup Ad”
Washington Post: “I’m with Landon Donovan. I’m rooting for Mexico at the World Cup.”
In 2010, the world came together to capture a single day on Earth. In 2020, we did it again-during one of the most extraordinary years in human history.
Press:
Rolling Stone : Black Pumas Tap Lucius for a Cover of the Kinks’ ‘Strangers’
Gillette has been the punch line to a lot of jokes. And when they launched the Fusion ProGlide with Flexball Technology, boasting five blades, a lubrastip, and a pivoting ball thingy this did nothing to help dispel that myth. So, we partnered with Stark Industries to create a new line of hypothetical prototype razors. Ultimately showing the Flexball has the right amount of technology for shaving.
Awards:
2016 Cannes Lion Shortlist, Promo & Activation
2016 Cannes Lions Shortlist, Promo & Activation
2016 Cannes Lions Shortlist, Entertainment
2016 Cannes Lions Shortlist, Entertainment
Press:
Ad Age: "Top Brand Moment of 2015"
Adweek: "Gillette Innovation Explodes"
Cnn: "Razors for an Iron Man beard"
Fast Company: "All-time nerdiest press conference"
Yahoo: "First of its kind collaboration"
YouTube: Top 10 ads leaderboard for April
To launch YouTube Shorts, a new short-form video experience within the YouTube app we created this campaign that showcases the shorter side of YouTube.
Press:
Ad Week: New Global Campaign Shows Off ‘The Shorter Side of YouTube’
When Coachella returned after a 2-year hiatus, more people were tuning in remotely than ever before.
So we created “Front Row Coachella” - a campaign giving unprecedented access to fans around the world on YouTube with livestream performances, backstage artist interviews, in-stream shopping, exclusive merch drops, and even an NFT giving one lucky fan lifetime passes to the festival.
Crowd surfing, birthday celebrations, wedding receptions, dance parties, hugs, and so much more. This series of videos reminds us what life was like before the COVID-19 pandemic – all of the everyday moments that made us smile and brought us together. Seeing these moments highlights what health authorities have said: that getting vaccinated is key to getting back to the things we love.
Wells Fargo needed a win. After a series of extremely unflattering news, the bank was desperate to bring some humanity and levity into their marketing - they needed a new image. So we lost the horse and buggy and instead highlighted all the ways they are Building Better Every Day.
Guys don’t want to hear Gillette tell them about the Flexball. So we brought in real guys to do it for us.
While Santa is a busy guy during the holidays, he still has a job to do. So he’s called on the Now Platform from Service Now for a little help.
We wanted to celebrate the niche 0.1% of the population that build the world around us. We featured real designers, architects, engineers and architect Daniel Libeskind. By showing the struggles they face every day we proved that like the HP Z2 Mini they might be small in size, but they are powerful.
